Siri Privacy Lawsuit

Apple made these clarifications after it settled a lawsuit where it was accused of breaching the privacy of its customers. Last week, Apple made a class action settlement amounting to $95 million for a lawsuit in which it was accused of recording private conversations.

The plaintiffs claimed that the big tech made the recordings after they activated the AI assistant unintentionally. Plaintiffs also claimed that Siri disclosed the conversations to third parties including advertisers. The voice assistants are designed to react when people use trigger words like ‘Hey Siri’.

Apple’s Response

Apple denied the allegations made by plaintiffs in the Siri class action lawsuit and did not acknowledge them in the settlement it made last week.

“Apple has never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any purpose,” The big tech said.

Apple released the statement following reactions on social media as users interpreted the settlement to be an acknowledgment that the Siri privacy breach allegations were true. The lawsuit settlement will see tens of millions of Apple device users receive a maximum of $20 for each Siri-enabled gadget they own. These could be Apple Watches or iPhones.

Advancing AI Assistant Privacy

Apple’s statement highlighted that there are specific features in its products that require real-time inputs for the company’s servers. The big tech said that these are the only situations where its AI assistant uses minimal user data to generate accurate results.

“Apple does not retain audio recordings of Siri interactions unless users explicitly opt in to help improve Siri, and even then, the recordings are used solely for that purpose,” Apple said.

The company further expressed its intention to create technologies that enhance Siri’s privacy. Apple isn’t the only big tech that’s facing privacy-related legal action. A similar lawsuit has been filed by Google Voice Assistant users in a federal court in San Jose, California. The plaintiffs in Google’s lawsuit are represented by law firms that represented Apple’s Siri users.

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Unlock Improved ROI
With Full Visibility From Ad Click to Patient Visit

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Unlock Improved ROI
With Full Visibility From Ad Click to Patient Visit

The post Unlock Improved ROI With Full Visibility From Ad Click to Patient Visit appeared first on Tech Research Online.

Dive into the future of healthcare marketing in

Freshpaint Live

MIAMI

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Dive into the future of healthcare marketing in

Freshpaint Live

Los Angeles

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In-Person Event

Freshpaint LIVE
LOS ANGELES

*By signing up you’re requesting to apply to attend the event. Eligibility to attend will be determined by Freshpaint. A confirmation email will be sent within 48 hours of the event to eligible attendees. All tickets will be distributed electronically through the LA Rams app.

Thurs. October 24, 2024 @ 4:00 PM
Cabana Suite, SoFi Stadium
1001 Stadium Dr, Inglewood, CA 90301
APPLY TO ATTEND BELOW

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Freshpaint LIVE is headed back to LA! Get ready to take networking to the next level in style. Join us at an LA Rams game in a private cabana—a front-row experience unlike any other. Whether you’re strategizing new ideas, sharing tips on privacy-first marketing, or just soaking in the action, you’ll be in great company. This is your chance to connect with like-minded pros and learn how they’re balancing the need for personalization with the demand for privacy in healthcare marketing.

Trusted by Healthcare

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In-Person Event

Freshpaint LIVE in MIAMI

*By signing up you’re requesting to apply to attend the event. Eligibility to attend will be determined by Freshpaint. A confirmation email will be sent within 48 hours of the event to eligible attendees. 

Weds., Dec. 4, 2024, 7:00 PM
Kaseya Center
601 Biscayne Blvd, Miami, FL 33132
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You’re invited to join us for an evening in the Bacardi Ocho Lounge at the Miami Heat vs. LA Lakers game, where healthcare marketing professionals will gather to explore privacy-first strategies in our industry. This event is a chance to connect with others who share a commitment to safeguarding customer data while driving innovation. In a laid-back setting, we’ll discuss how to navigate the complexities of data privacy, all while building a stronger, more informed community. Come for the game, stay for the conversations that will shape the future of healthcare marketing.

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Apple and Google were already collaborating on this project for over a year. Now, they’re inviting other companies to join in the effort. Both companies have said that the new specification will build on the existing privacy features in their respective operating systems. They will also provide greater protection for users than they did before.

More About the Apple and Google Industry Specification

The new specification will provide consumers with more transparency and control over their data and will help prevent unwanted tracking by third-party companies. The goal is to create standards that can be used by all companies across the industry. These will also work across different platforms and devices.

The initiative has already gained support from various organizations, including Samsung, Tile, Chipolo, eufy Security, and Pebblebee.

The specification is submitted in the form of an Internet-Draft by IETF (Internet Engineering Task Force). And they are inviting and encouraging other interested parties to give reviews and comments over the next three months. Following the comment period, Apple and Google will release a production implementation guide of the specification. The timeline for that is by the end of 2023. And, the updates will be available in future iOS and Android versions.

Conclusion:

With this industry specification, consumers can take a sigh of relief as they’ll finally have some control over their online data. It’s a major step forward in the ongoing battle for privacy, and one that we can all appreciate.

Both Apple and Google have confirmed that the merger will not compromise user privacy. The users will also have full control over their location data.

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