2025 Industry Report – Generative
AI & The Transformation of
Operational Excellence (OPEX)

About EdgeVerve

At EdgeVerve, we enable businesses to thrive in a connected world through AI-driven digital platforms that enhance efficiency, unlock growth, and drive innovation. With automation, data intelligence, and seamless enterprise integration at the core, our solutions help organizations reimagine processes, optimize operations, and build a smarter, more connected future—securely and at scale.

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A Blueprint for Mastering AI at Scale
- A Thought Leader’s POV

About EdgeVerve

At EdgeVerve, we enable businesses to thrive in a connected world through AI-driven digital platforms that enhance efficiency, unlock growth, and drive innovation. With automation, data intelligence, and seamless enterprise integration at the core, our solutions help organizations reimagine processes, optimize operations, and build a smarter, more connected future—securely and at scale.

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Stories of Transformation by
EdgeVerve – eBook 2024

About EdgeVerve

At EdgeVerve, we enable businesses to thrive in a connected world through AI-driven digital platforms that enhance efficiency, unlock growth, and drive innovation. With automation, data intelligence, and seamless enterprise integration at the core, our solutions help organizations reimagine processes, optimize operations, and build a smarter, more connected future—securely and at scale.

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The Rise of AI Agents: Transforming
Enterprises and Shaping the Future
- A Thought Leader's POV

About EdgeVerve

At EdgeVerve, we enable businesses to thrive in a connected world through AI-driven digital platforms that enhance efficiency, unlock growth, and drive innovation. With automation, data intelligence, and seamless enterprise integration at the core, our solutions help organizations reimagine processes, optimize operations, and build a smarter, more connected future—securely and at scale.

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Elevating Market Insights
with AI: Infocepts’ Impact on
a Global CPG Leader

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Analytics Reimagined:
Driving Business Value
Through Modernization

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You Only Migrate Once: Don’t
Let These 10 Challenges Derail
Your Power BI Migration

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A Steady Sales Decline

Data from Canalys shows that the 17% iPhone sales decline was the largest that Apple has recorded in any year. Apple’s iPhone sales in China dropped steadily throughout 2024. However, the company experienced a sharp 25% drop in sales in quarter 4.

“This marks Apple’s worst annual performance in China. Apple’s premium market position faces multiple challenges- Huawei’s continuous flagship releases, the proliferation of domestic foldable phones in high-price segments, and Android brands like Xiaomi and Vivo building consumer loyalty through technological innovations,” Canalys Analyst Toby Zhu said.

Apple’s smartphone sales in China were affected heavily by fierce competition from local companies. For instance, budget smartphone manufacturer Vivo controlled 17% of China’s smartphone market share throughout the year. Premium smartphone maker Huawei controlled 16% of the market share while Apple came third with a 15% share.

This data shows the mounting pressure that Apple continues to face in one of its leading global markets. Last year, Huawei aggressively launched a range of high-end smartphones in the Chinese market. Its new products are increasingly becoming popular among Chinese buyers.

Apple AI Challenge

The decline of Apple’s market position in China shows how the absence of AI capabilities in its latest iPhone 16 may have affected the company’s competitiveness. The big tech unveiled iPhone 16 in September 2024 with a promise that the new model would offer a range of AI features through Apple Intelligence.

Although iPhone 16 is on sale in China, Apple AI is still not accessible to Chinese users due to the complicated AI regulations in the country. Rival smartphone makers have been marketing their own AI features in the country. Apple is reportedly talking to Tencent and TikTok’s mother company Bytedance about integrating AI models in iPhones sold in China.

Apple’s Rise in China

For four years, Apple enjoyed consistent growth in China after the US government sanctioned Huawei products in 2021. These sanctions restricted Huawei from accessing the American market and technology. In 2023, Huawei made a comeback with premium smartphones. Since then, the Chinese smartphone maker has launched several chipsets in the domestic market, posting a 24% increase in sales in quarter four of 2024.

Huawei announced discounts on several high-end smartphones, watches, headphones, and tablets in December last year. The price slash was aimed at boosting sales and expanding the smartphone’s market share amidst fierce competition. Huawei has maintained its position as the best seller of foldable phones in the Chinese market.

Data from Counterpoint shows that the tech giant accounts for about 50% of the total domestic foldable smartphone shipments. Huawei shipped about 1.12 million foldable handsets in quarter 3 of 2024, representing a 97% year-on-year increase. Mate X5 contributed the biggest share of these shipments. Apple reacted to this move by launching a rare 4-day promotion with price cuts of up to $68.50 dollars on its top models to boost sales.

Apple’s Growing Challenge

Apple is increasingly experiencing challenges with its efforts to sell its products in Asian countries. Besides its shrinking China smartphone market share, Apple is struggling to enter the Indonesian market. Earlier this year, Indonesia sustained its iPhone sale ban. The Asian country did this even after Apple committed a $1 billion investment to build a production facility in the country.

According to Indonesia, the iPhone maker has not complied with the country’s rules that require smartphones sold in the country to comprise a minimum of 35% locally-manufactured parts. Indonesia said the $1 billion that the big tech plans to spend on the construction of the Apple AirTag factory is not sufficient to meet this requirement.

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Single Pane of Glass for
Data Reliability &
Observability

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Financial forecasting is a vital tool for guiding business decisions by anticipating market changes and financial performance. It bridges the gap between past trends, current strategies, and future opportunities.

While the principles and intentions of financial forecasting have remained the same, the methods used in the past differ from what we see in the present, and will likely change in the future. Digitization, big data, and e-commerce trends have all been part of this evolution. The biggest game changers yet are Artificial Intelligence (AI) and machine learning and we expect that they’ll be a disruptive force in the foreseeable future.

This article takes a journey through the past, present, and future of financial forecasting. We’ll explore how it has changed over time, what’s shaping it now, and what trends we can expect to see in the years ahead.

What is Financial Forecasting?

Financial forecasting involves predicting the financial future of a business by analyzing past data, market trends, and economic factors. This process helps companies make well-informed decisions by:

• Providing insights into cash flow and expenses
• Guiding budget setting and investment planning

Although forecasts typically rely on past trends, they can also incorporate real-time data to give a more accurate picture.

Why Financial Forecasting Matters

Financial forecasting helps businesses to plan and make decisions. Here’s why it’s important:

• Resource Allocation: Decision makers can prioritize spending and direct funds to the most impactful areas. For instance, a business might decide to invest in marketing automation software to generate leads more efficiently.
• Ensuring Financial Health: Businesses can anticipate cash flow, better manage costs, avoid debt, and set aside reserves.
• Boosting Investor Confidence: Forecasts demonstrate potential growth and stability, building among investors.

In a nutshell, with financial forecasting, businesses stay on track, make strategic choices, and be prepared for the unforeseen.

Challenges and Solutions in Financial Forecasting

Factors such as data quality, market unpredictability, and technological gaps can affect the accuracy of financial forecasts.

Here’s how businesses can address these challenges:

• Data Accuracy

  Accurate forecasts rely on high-quality data. However incomplete or outdated data can lead to unreliable forecasts. Your business can address this by investing in proper data management tools to ensure accurate, up-to-date information.

• Economic Uncertainty

  Shifts in the economy such as recessions or policy changes, can impact forecasts. Using scenario planning, you can prepare for multiple possible outcomes. Scenario planning involves creating “best case”, “worst case” or “most likely” scenarios, and then developing strategies to deal with any of these range of situations.

• Technology Limitations

  Traditional forecasting methods lack the speed and flexibility needed to operate in today’s fast-paced data environment. With advanced technologies like AI and data analytics tools, businesses can improve forecast accuracy and adaptability.

Now that we’ve covered what financial forecasting is, why it’s important, and how to tackle common challenges, let’s dive into how it’s evolved over time and where it’s headed next.

The Past: Traditional Financial Forecasting

Before the age of computers, financial forecasting was conducted manually. Humans were the machines we relied on to predict the future.
Analysts and financial professionals relied heavily on data stored in financial books, ledgers, statements, and market reports. They used tools like graph paper, mechanical calculators, and slide rules.

They often spent endless hours performing complex calculations by hand and combing through piles of data to derive insights. These analysts were highly educated, had years of experience, a sharp eye for spotting trends, and a spot-on intuition honed from poring endlessly through numbers.

• How Analysts Used Historical Data

  Assuming you were a financial analyst in the analog days, here’s a simple framework you’d use to perform your forecasting:

  First, you’d to start with an assumption that trends tend to repeat themselves. So, if a company’s sales grew by 5% annually for the last five years, a similar growth rate for the next year seemed reasonable.

  You would then analyze data on revenue, expenses, market conditions, and other relevant factors, and plot them on graphs to visualize future trends and patterns.

• Expertise and Intuition

  Numbers told only part of the story. Now here’s where expertise and intuition would come in:

  As numbers don’t always perfectly align with assumptions, intuition, and experience would often be called in to assist. If the data didn’t align with their expectations, analysts would use their professional judgment to adjust forecasts. They would refine their predictions based on factors such as shifts in consumer behavior, emerging trends, policy changes, and economic indicators such as interest rates and inflation.

• Limitations of Traditional Methods

  While manual financial forecasting worked well in stable environments, it struggled when the unexpected happened -like the Great Depression of the 1930s.

  Relying solely on historical trends, and lacking the ability to anticipate or rapidly adapt to sudden market shifts, sometimes traditional methods gave inaccurate predictions as they couldn’t anticipate the stock market crash of 1929, nor could they account for the systemic failures as the economy continued to deteriorate in the 1930s.

  The oil crisis of the 1970s is another example of the limitations of manual financial forecasting. Although world economies are heavily reliant on oil imports from OPEC nations, analysts didn’t factor into their calculations, how the geopolitics of those OPEC nations would affect energy supply. As such, when OPEC member nations declared an oil embargo, other countries didn’t see it coming.

The Present: The Age of Big Data, Analytics, and AI

Fast forward to today, and the world of financial forecasting looks very different. Companies and investors have access to more data than ever before. More so, new tools have emerged to make sense of this data in ways that were unimaginable just a decade ago, unlocking a whole range of big data and analytics benefits.

• Big Data and Real-time Information

  Today, financial forecasts are no longer based solely on historical data. Companies now have real-time access to customer behavior data, geo-political news, stock market fluctuations, and social media trends. They can even factor information such as weather patterns in forecasts.

  Analysts analyze and process this data on the fly, providing a more accurate and timely view of future trends.

• AI and Machine Learning

  AI can process massive amounts of data quickly and detect patterns that humans might miss. AI systems can analyze everything from financial statements to global economic indicators in seconds and make precise predictions.

  Machine learning algorithms are trained on historical data, to identify patterns and trends. Over time, they improve as new data becomes available. This ability to “learn” from data has made AI powerful in predicting stock prices and market trends.

• Scenario Planning

  Today’s forecasters don’t just rely on one prediction—they prepare for multiple outcomes. They create different scenarios such as a recession, a boom, or market disruption, and model how each situation would affect the financial future of a company.

  Scenario planning aided by digital twins technology can help companies make more informed decisions, especially in uncertain or volatile markets.

The Future: What’s Next for Financial Forecasting?

As we look to the future, it’s clear that financial forecasting will continue to evolve. AI, automation, and blockchain will continue to influence how we predict financial trends.

Let’s explore some trends that are likely to shape the future of forecasting.

• Predictive Analytics and Automation

  We’re already seeing the rise of predictive analytics. In the future, we are likely to see reduced reliance on human analysts as businesses adopt fully automated systems.

  As machine learning algorithms continue to evolve, predictive models will be able to anticipate market changes faster and more accurately. So, AI and machine learning will be able to instantly adapt to new data from CRM and IoT devices, to automatically adjust forecasts as conditions change.

• Blockchain and Financial Transparency

  Another trend that could reshape financial forecasting is the growing use of blockchain technology. With blockchain, financial transactions will become more transparent, making it easier to track cash flow, verify financial statements, and ensure forecasts with trustworthy data. This could reduce fraud and improve the accuracy of financial forecasting across industries.

• Human Analysts will Still have a Place

  While AI and automation are becoming more central to financial forecasting, there will always be a role for human analysts. The future of forecasting is likely to be a blend of AI-driven automation and human oversight.

  Machines will handle the heavy lifting—analyzing data, running models, and making predictions—but we’ll still need human experts to interpret the results, adjust for context, and make judgment calls in ambiguous situations.

The future forecaster will need to be tech-savvy. They’ll need to understand how to work with AI tools and automation, while still applying their expertise to guide decision-making.

Final Thoughts: Bridging Past, Present, and Future

Financial forecasting has come a long way from the days of ledgers and slide rulers. Today, financial forecasting is more accurate, thanks to big data, AI, and real-time analytics.

The trends shaping financial forecasting will likely accelerate, with automation, predictive analytics, and blockchain playing key roles.
That said, no matter how far we’ve advanced technologically, the need for a balance between technology and human judgment will remain.

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Level up your data strategy with AWS Analytics

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Understanding the
rise of China's OEMs: Key players,
global ties, and future potential

In this new report, automotive industry analyst, Felipe Munoz, analyses the rapidly evolving landscape within China, alongside an overview of the main players emerging from China’s burgeoning automotive industry.

Learn about the key players, global ties, and future potential of Chinese car brands, and access the latest market data and intelligence.

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